Summary

Bleeding Leads is a business playbook written for CMOs navigating the SaaS landscape. Focused on B2B subscription models, the book tackles one of the industry’s biggest challenges: converting users beyond the free trial window. Positioned as the free trial online playbook for CMOs looking to stop the bleed, it delivers practical insight for building sustainable, subscription-based growth.

The author partnered with Old Street to design a compelling book jacket and complete interior layout from front to back. The visual direction needed to command credibility within the competitive B2B category — serious, strategic, and authoritative, while still standing out on a crowded shelf.

Drawing inspiration from comparable titles provided by the author, Old Street crafted a clean, modern design that signals expertise and confidence. The result is a polished, professional publication that aligns with the sophistication of its audience and reinforces the book’s position as an essential resource for SaaS leaders.