Summary

The Brain Injury Association partnered with Old Street to evolve its digital presence across multiple phases. The collaboration began with a comprehensive website update on WordPress, refining the organization’s existing platform to improve clarity, structure, and user experience.

As the partnership progressed, Old Street led a full rebrand and logo refinement—modernizing the identity while preserving the recognizable elements long associated with the organization. The refreshed mark balances legacy and progress, honoring community familiarity while positioning the Association for continued growth.

Following the rebrand, a second website was developed on Wix, translating the updated visual system into a clean, accessible, and intuitive digital experience. A key component of the project was the creation of a digital Services Directory—an organized, easy-to-navigate resource designed to help users quickly access essential support.

The result is a cohesive brand and digital ecosystem that reflects both the organization’s history and its forward momentum.